Calculating the health of a businesses marketing readiness. The start of a sales funnel that let’s you know what you need.
Business marketing score assess needs and room for growth.
Outline marketing initiatives that we can offer to that would increase their score
Provide financing to fund the marketing initiatives
The marketing score has four tears, much like a credit score only the factors that decide your score are advertising readiness, search engine listings, reviews, and seo. The way we decided to have the consumer comprehend this is through gamification. Borrowing from rank and reward systems in mobile and online games we gave our users a way to work toward something. Going from fair to good might mean that you would get more customers through the door increasing your marketing score and making you more likely to qualify for a loan (a step that comes later in the funnel).